Diamond Shreddies Research January 28, 2008
Posted by Ivan Pols in Advertising, Diamond Shreddies, Interactive, Kraft, Marketing, Ogilvy Toronto Brands, Post Cereals, Shreddies, Viral.Tags: candid camera, cereal, focus groups, opinion, research, research groups
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The people in these films are real people, except for the moderator who is Toronto based improv comedian, Kerry Griffin.
Diamond Shreddies – Comparisons
See the rest of the Diamond Shreddies campaign here.
Do they think we are that dumb!? lol
[...] The people in these films are real people, except for the moderator who is Toronto based improv comedian, Kerry Griffin. Film 1 – Comparisons Film 2 – Benjamin Film 3 – Ratings [...]
I loved these spots, especially when poor Benjamin was struggling to help the actor put the squares and “diamonds” back onto the correct trays. The actor is good at not bursting out in laughter!
xoxo
[...] is a spot is coming out of Toronto’s Ogilvy Office, and their blog says that while the moderator is an improve actor, the people in the focus groups are [...]
I’m a little surprised that you’d let your focus groups be seen by any competitors out there but I guess you have a head start in the innovation department so it all evens out. This spot is further proof of the power and value of consumer feedback and market research. Well done Ogilvy Toronto.
[...] in case you haven’t seen some of the ads, check out this link. It’s quite [...]
The person who shows the new type of Dymond Shreddies is my uncle. His name is Kerry Griffin and He lives in Toronto Ontario Canada. I always supported his acting job.
LOL Kerry
Love Ya XOXOXOXXO