Maxwell House – Brew Some Good May 21, 2008
Posted by Ivan Pols in Advertising, Kraft, Marketing, Maxwell House, Ogilvy Toronto Brands, TV.Tags: brew some good, canada, chairity, coffee, guide dogs, maxwellhouse, montreal, music school, regent park
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What if we gave away the tv budget?
The 360 campaign that’s about optimism and doing good launched with surprises for Toronto subway riders: free tokens, free coffee, free Macleans magazines (the good news/bad news page got more good news from Maxwell House), a free concert (Chantal Kreviazuk sang at a grand piano outside the subway, busking for Habitat for Humanity) and these tv spots that cost a song. Viewers can nominate deserving causes that may receive some of the $200,000+ that was left over from the budget at brewsomegood.ca.
Honeycomb – Bee Boy May 18, 2008
Posted by Ivan Pols in Advertising, Bee Boy, Honeycomb, Kraft, Ogilvy Toronto Brands, Post Cereals, Viral.Tags: beeboy bee honeycomb, cereal
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We met the boy raised by bees about a year ago. In the latest work Bernhard is starting to experience a more human lifestyle. But clearly you can’t take the bee out of the bee boy.
See the rest of the campaign after the break. (more…)
Ontario Health May 18, 2008
Posted by Ivan Pols in Advertising, Ogilvy Toronto Brands, Ontario Health, Posters.Tags: ontario health posters
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Sad but true, the Ontario government needs to remind hospital workers to wash their hands. This is a moment for levity if there ever was one.
Just wash your hands posters
See the rest of the campaign.
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