Dove – Body & Soul April 2, 2009
Posted by Ivan Pols in Advertising, Dove, Ogilvy Toronto Brands, Unilever.add a comment
Dove – Waking Up Hannah April 2, 2009
Posted by Ivan Pols in Digital, Dove, Ogilvy Toronto Brands, Website.add a comment
Dove Onslaught January 28, 2008
Posted by Ivan Pols in Advertising, Dove, Self Esteem Fund, Unilever, Viral.Tags: Dove, Evolution, film, movie, onslaught, Viral
1 comment so far
The follow up to “Evolution”, “Onslaught” was conceived at the same time but took many months to execute. Posted online in October, it was named in Time and Newsweek’s year end top 10 ads, and was number one in USA Today’s reader poll. Also named the top Canadian ad of 2007 in the Toronto Star. It sparked a ton of debate and made news worldwide.
Evolution Wins Two Grand Prix At Cannes June 28, 2007
Posted by Ivan Pols in Advertising, Awards, Dove, Evolution, Marketing, Newspaper, Ogilvy Toronto Brands, Self Esteem Fund, TV, Viral, Website.1 comment so far
It doesn’t get any bigger than this: Evolution won an unprecedented two Grand Prix at Cannes last week, both Cyber and Film.
“We had 12 excellent candidates to choose from. The one that resonated the most, that we thought had the most power, was Dove ‘Evolution.’ So we decided to reward the biggest idea we saw,” said Cannes jury president Bob Scarpelli.
Tim, Mike, Janet and Nancy were at Cannes with Unilever client Mark Wakefield. All report it was the experience of a lifetime. Check out some of the coverage of this history-making win.
Ad Age
Ad Critic
Ad Week
‘boards
Advertolog (& Bob Garfield’s Prediction)
Creative Review
The Star
Globe Investor
Score two for the good guys.
Photograph by Stefani Kouverianos
Dove – Evolution October 11, 2006
Posted by Ivan Pols in Advertising, Awards, Dove, Marketing, Model, Ogilvy Toronto Brands, Retouch, Self Esteem Fund, Viral.13 comments
Who knew when we first posted this that it would become the hottest viral in the world within days. Evolution has redefined success, certainly for Unilever, topping their previously most successful spot, Little Girls (also done by Ogilvy Toronto) by miles. Ad Age just named Dove Global Campaign of the Year. The new Marketing magazine asks “Is this the most successful Canadian ad ever?” With over 150 million U.S. dollars worth of free media exposure through millions of hits on YouTube and every talk show in North America and Europe singing its praises, our Unilever clients say this piece has to have the highest ROI in the history of advertising.
See the high resolution movie and an interactive “before and after” at campaignforrealbeauty.ca
See the “making of” Evolution at ihaveanidea.org.
Awards
Cannes 54th Advertising Festival – Film Grand Prix
Cannes 54th Advertising Festival – Cyber Grand Prix
Marketing Awards 2007 Gold & Best of Show
Globe & Mail 2006 Best Ad of the Year
‘boards magazine #1 Most Watched Ad of the Year 2006
bestadsontv.com Global Silver Winner for October 2006
Bob Garfield’s #2 ad of the year 2006
News
It doesn’t get any bigger than this: Evolution won an unprecedented two Grand Prix at Cannes last week, both Cyber and Film.
“We had 12 excellent candidates to choose from. The one that resonated the most, that we thought had the most power, was Dove ‘Evolution.’ So we decided to reward the biggest idea we saw,” said Cannes jury president Bob Scarpelli.Tim, Mike, Janet and Nancy were at Cannes with Unilever client Mark Wakefield. All report it was the experience of a lifetime. Check out some of the coverage of this history-making win.
Ad Age
Ad Critic
Ad Week
‘boards
Advertolog (& Bob Garfield’s Prediction)
Creative Review
The Star
Globe Investor
Score two for the good guys.
Photograph by Stefani Kouverianos
Dove – Daughters October 2, 2006
Posted by Ivan Pols in Advertising, Awards, Dove, Marketing, Self Esteem Fund, TV, Viral.1 comment so far
A fascinating little window into the sad reality of the image culture and the individuals who are most effected by it.
Update: Although overshadowed by Evolution (made at the same time), Daughters is also a big viral success in its own right. It inspired a documentary that’s currently in development.
Click here to see the high res video at campaignforrealbeauty.ca
Dove – International Women’s Day Newspaper Insert May 23, 2006
Posted by jted in Advertising, Awards, Dove, Newspaper.add a comment
Instead of doing ads to celebrate International Women’s Day we invited students from the Calgary Girls’ School to write open letters to magazine editors, fashion models, cosmetic surgeons and Hollywood producers expressing their feelings about how women are portrayed in the media. They are not amused.
Awards
Extra Awards
Dove – Cool Moisture Art Gallery May 23, 2006
Posted by jted in Advertising, Ambient, Dove.add a comment
No time. No money. No research. The magic formula again. Make grungy icky places like subways an oasis of peace, calm and culture with an art gallery exhibit, complete with fancy benches and marble (ok, fake marble) pillars and floors. We just got word this idea will be used globally.
Dove – “Little Girls” May 16, 2006
Posted by jted in Advertising, Awards, Dove, Marketing, TV, Viral.4 comments
Little Girls
Are we Canadian, or what? Once the U.S. ran it on the Superbowl, we knew it was good. One of the most memorable of all the memorable Dove ads we’ve done. Picked up around the globe, with oceans of ink to go with it. The biggest surprise of all: cynical awards juries are moved to give a sweet and sensitive spot some credit.
Ogilvy Toronto is one of 5 Ogilvy offices that work on the Dove campaignforrealbeauty. That translates to a lot of frequent flier points, and a nice warm feeling we’re changing the world one little girl at a time. The global campaign won the Grand Effie last week.
Awards
Named one of Adweek’s top ads of 2006
Marketing Awards
Ad Age Superbowl ads top 10 list 2006
