Maxwell House – Brew Some Good May 21, 2008
Posted by Ivan Pols in Advertising, Kraft, Marketing, Maxwell House, Ogilvy Toronto Brands, TV.Tags: brew some good, canada, chairity, coffee, guide dogs, maxwellhouse, montreal, music school, regent park
4 comments
What if we gave away the tv budget?
The 360 campaign that’s about optimism and doing good launched with surprises for Toronto subway riders: free tokens, free coffee, free Macleans magazines (the good news/bad news page got more good news from Maxwell House), a free concert (Chantal Kreviazuk sang at a grand piano outside the subway, busking for Habitat for Humanity) and these tv spots that cost a song. Viewers can nominate deserving causes that may receive some of the $200,000+ that was left over from the budget at brewsomegood.ca.
