Dove – Body & Soul April 2, 2009
Posted by Ivan Pols in Advertising, Dove, Ogilvy Toronto Brands, Unilever.add a comment
Dove – Waking Up Hannah April 2, 2009
Posted by Ivan Pols in Digital, Dove, Ogilvy Toronto Brands, Website.add a comment
Maxwell House – Brew Some Good May 21, 2008
Posted by Ivan Pols in Advertising, Kraft, Marketing, Maxwell House, Ogilvy Toronto Brands, TV.Tags: brew some good, canada, chairity, coffee, guide dogs, maxwellhouse, montreal, music school, regent park
4 comments
What if we gave away the tv budget?
The 360 campaign that’s about optimism and doing good launched with surprises for Toronto subway riders: free tokens, free coffee, free Macleans magazines (the good news/bad news page got more good news from Maxwell House), a free concert (Chantal Kreviazuk sang at a grand piano outside the subway, busking for Habitat for Humanity) and these tv spots that cost a song. Viewers can nominate deserving causes that may receive some of the $200,000+ that was left over from the budget at brewsomegood.ca.
Honeycomb – Bee Boy May 18, 2008
Posted by Ivan Pols in Advertising, Bee Boy, Honeycomb, Kraft, Ogilvy Toronto Brands, Post Cereals, Viral.Tags: beeboy bee honeycomb, cereal
15 comments
We met the boy raised by bees about a year ago. In the latest work Bernhard is starting to experience a more human lifestyle. But clearly you can’t take the bee out of the bee boy.
See the rest of the campaign after the break. (more…)
Ontario Health May 18, 2008
Posted by Ivan Pols in Advertising, Ogilvy Toronto Brands, Ontario Health, Posters.Tags: ontario health posters
add a comment
Sad but true, the Ontario government needs to remind hospital workers to wash their hands. This is a moment for levity if there ever was one.
Just wash your hands posters
See the rest of the campaign.
(more…)
Diamond Shreddies Research January 28, 2008
Posted by Ivan Pols in Advertising, Diamond Shreddies, Interactive, Kraft, Marketing, Ogilvy Toronto Brands, Post Cereals, Shreddies, Viral.Tags: candid camera, cereal, focus groups, opinion, research, research groups
7 comments
The people in these films are real people, except for the moderator who is Toronto based improv comedian, Kerry Griffin.
Diamond Shreddies – Comparisons
See the rest of the Diamond Shreddies campaign here.
Health Check December 18, 2007
Posted by Ivan Pols in Advertising, Health Check, Marketing, Ogilvy Toronto Brands, TV.1 comment so far
When you see the Health Check symbol, you know you’re eating healthy. And nobody wants you to eat healthy more than the dietitians at the Heart & Stroke Foundation.
Winners – Arctic Explorers December 13, 2007
Posted by Ivan Pols in Advertising, Marketing, Model, Ogilvy Toronto Brands, Radio, TV, Winners.Tags: arctic, explorers, huskies, Radio, TV, Winners
add a comment
Just as Winners never tires of bringing you fresh goods every day, we never tire of roaming the earth to report on the myriad ways this great feat is accomplished. Here’s a few more updates: from the North Pole, a mineshaft, and the (as yet) undisclosed location of the Fountain of Youth.
Winners – Fall Harvest September 19, 2007
Posted by Ivan Pols in Advertising, Marketing, Model, Ogilvy Toronto Brands, Radio, TV, Winners.2 comments
One of Winners’ best kept secrets is that they have fresh items arriving daily. But now that our Freshness campaign has hit the airwaves, the word is out. Along the way, we reveal another long-kept Winners secret: Where do they get all those fabulous brand name and designer goods for so little?
Diamond Shreddies Combo Pack October 3, 2008
Posted by Ivan Pols in Advertising, Diamond Shreddies, Marketing, Ogilvy Toronto Brands, Post Cereals, Shreddies, Viral.Tags: combo pack, comments, Diamond Shreddies, president, public, response, vote
1 comment so far
Time for more goofiness from Diamond Shreddies. A giant pile of consumer calls and letters lead to the next obvious idea: a response to some of those people, and the introduction of the new Combo Pack. 50 % diamonds, 50% squares, or 32% diamonds, 68% squares, or however it works out when you pour it. Yes it’s on shelves now for a limited time. The “president” of Diamond Shreddies appeared first in the launch spot in the Shreddies factory, after the mishap. “Shreddies are supposed to be square.” In the new videos, found on diamondshreddies.com, he fields consumer anger/confusion with the kind of calm and intelligence you’d expect from the president of Diamond Shreddies.
Diamond Shreddies – Combo Pack
Diamond Shreddies – Baffles
Diamond Shreddies – Don’t Treat Me As A Fool
Combo Pack – Packaging Design
DiamondShreddies.com