Meanwhile...

Dove – Body & Soul

Ivan Pols — Thu, 02 Apr 2009 22:06:07 +0000

Dove – Body & Soul campaign video

Dove – Waking Up Hannah

Ivan Pols — Thu, 02 Apr 2009 21:45:57 +0000

Dove – Waking Up Hannah campaign video

Winners – Island

Ivan Pols — Wed, 01 Apr 2009 13:41:45 +0000

Winners travel to the ends of the earth to find fresh Spring fashions.

Winners – Spring Island

Diamond Shreddies Combo Pack

Ivan Pols — Fri, 03 Oct 2008 15:59:42 +0000

Time for more goofiness from Diamond Shreddies. A giant pile of consumer calls and letters lead to the next obvious idea: a response to some of those people, and the introduction of the new Combo Pack. 50 % diamonds, 50% squares, or 32% diamonds, 68% squares, or however it works out when you pour it. Yes it’s on shelves now for a limited time. The “president” of Diamond Shreddies appeared first in the launch spot in the Shreddies factory, after the mishap. “Shreddies are supposed to be square.” In the new videos, found on diamondshreddies.com, he fields consumer anger/confusion with the kind of calm and intelligence you’d expect from the president of Diamond Shreddies.

Diamond Shreddies – Combo Pack

Diamond Shreddies – Baffles

Diamond Shreddies – Don’t Treat Me As A Fool

Combo Pack – Packaging Design

DiamondShreddies.com

Maxwell House – Brew Some Good

Ivan Pols — Wed, 21 May 2008 18:27:19 +0000

What if we gave away the tv budget?

The 360 campaign that’s about optimism and doing good launched with surprises for Toronto subway riders: free tokens, free coffee, free Macleans magazines (the good news/bad news page got more good news from Maxwell House), a free concert (Chantal Kreviazuk sang at a grand piano outside the subway, busking for Habitat for Humanity) and these tv spots that cost a song. Viewers can nominate deserving causes that may receive some of the $200,000+ that was left over from the budget at brewsomegood.ca.

Maxwell House – Invitation

Maxwell House – Guide Dogs

Maxwell House – Music School

Honeycomb – Bee Boy

Ivan Pols — Sun, 18 May 2008 14:50:52 +0000

We met the boy raised by bees about a year ago. In the latest work Bernhard is starting to experience a more human lifestyle. But clearly you can’t take the bee out of the bee boy.

Honeycomb – Pheromones

Honeycomb – Halloween

Honeycomb – Haircut

See the rest of the campaign after the break.

Honeycomb – Pool

Honeycomb – Zapper

Honeycomb – Broccoli

Ontario Health

Ivan Pols — Sun, 18 May 2008 14:45:40 +0000

Sad but true, the Ontario government needs to remind hospital workers to wash their hands. This is a moment for levity if there ever was one.

Just wash your hands posters

See the rest of the campaign.

Winners – Spring Meadow

Ivan Pols — Mon, 10 Mar 2008 15:30:32 +0000

Fresh Spring fashions arriving daily via Winners’ patented shipping system.

Winners – Spring Meadow

Dove Onslaught

Ivan Pols — Mon, 28 Jan 2008 20:36:37 +0000

The follow up to “Evolution”, “Onslaught” was conceived at the same time but took many months to execute. Posted online in October, it was named in Time and Newsweek’s year end top 10 ads, and was number one in USA Today’s reader poll. Also named the top Canadian ad of 2007 in the Toronto Star. It sparked a ton of debate and made news worldwide.

Dove – Onslaught

Diamond Shreddies Research

Ivan Pols — Mon, 28 Jan 2008 13:55:44 +0000

The people in these films are real people, except for the moderator who is Toronto based improv comedian, Kerry Griffin.

Diamond Shreddies – Comparisons

Diamond Shreddies – Ratings

Diamond Shreddies – Benjamin

See the rest of the Diamond Shreddies campaign here.