Maxwell House – Brew Some Good May 21, 2008Posted by Ivan Pols in Advertising, Kraft, Marketing, Maxwell House, Ogilvy Toronto Brands, TV.
Tags: brew some good, canada, chairity, coffee, guide dogs, maxwellhouse, montreal, music school, regent park
What if we gave away the tv budget?
The 360 campaign that’s about optimism and doing good launched with surprises for Toronto subway riders: free tokens, free coffee, free Macleans magazines (the good news/bad news page got more good news from Maxwell House), a free concert (Chantal Kreviazuk sang at a grand piano outside the subway, busking for Habitat for Humanity) and these tv spots that cost a song. Viewers can nominate deserving causes that may receive some of the $200,000+ that was left over from the budget at brewsomegood.ca.