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Dove – Body & Soul April 2, 2009

Posted by Ivan Pols in Advertising, Dove, Ogilvy Toronto Brands, Unilever.
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Body & Soul

Dove – Body & Soul campaign video

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Dove – Waking Up Hannah April 2, 2009

Posted by Ivan Pols in Digital, Dove, Ogilvy Toronto Brands, Website.
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Waking Up Hannah

Dove – Waking Up Hannah campaign video

Winners – Island April 1, 2009

Posted by Ivan Pols in Advertising, TV, Winners.
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Winners travel to the ends of the earth to find fresh Spring fashions.

Winners Island

Winners – Spring Island

Diamond Shreddies Combo Pack October 3, 2008

Posted by Ivan Pols in Advertising, Diamond Shreddies, Marketing, Ogilvy Toronto Brands, Post Cereals, Shreddies, Viral.
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Time for more goofiness from Diamond Shreddies. A giant pile of consumer calls and letters lead to the next obvious idea: a response to some of those people, and the introduction of the new Combo Pack. 50 % diamonds, 50% squares, or 32% diamonds, 68% squares, or however it works out when you pour it. Yes it’s on shelves now for a limited time. The “president” of Diamond Shreddies appeared first in the launch spot in the Shreddies factory, after the mishap. “Shreddies are supposed to be square.” In the new videos, found on diamondshreddies.com, he fields consumer anger/confusion with the kind of calm and intelligence you’d expect from the president of Diamond Shreddies.


Diamond Shreddies – Combo Pack


Diamond Shreddies – Baffles


Diamond Shreddies – Don’t Treat Me As A Fool


Combo Pack – Packaging Design


DiamondShreddies.com

Maxwell House – Brew Some Good May 21, 2008

Posted by Ivan Pols in Advertising, Kraft, Marketing, Maxwell House, Ogilvy Toronto Brands, TV.
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12 comments

What if we gave away the tv budget?

The 360 campaign that’s about optimism and doing good launched with surprises for Toronto subway riders: free tokens, free coffee, free Macleans magazines (the good news/bad news page got more good news from Maxwell House), a free concert (Chantal Kreviazuk sang at a grand piano outside the subway, busking for Habitat for Humanity) and these tv spots that cost a song. Viewers can nominate deserving causes that may receive some of the $200,000+ that was left over from the budget at brewsomegood.ca.

Maxwell House Invitation
Maxwell House – Invitation

Maxwell House Guide Dogs
Maxwell House – Guide Dogs

Maxwell House - Music School
Maxwell House – Music School

Honeycomb – Bee Boy May 18, 2008

Posted by Ivan Pols in Advertising, Bee Boy, Honeycomb, Kraft, Ogilvy Toronto Brands, Post Cereals, Viral.
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We met the boy raised by bees about a year ago. In the latest work Bernhard is starting to experience a more human lifestyle. But clearly you can’t take the bee out of the bee boy.

Honeycomb-pheromones
Honeycomb – Pheromones

Honeycomb-halloween
Honeycomb – Halloween

Honeycomb-haircut
Honeycomb – Haircut

See the rest of the campaign after the break. (more…)

Ontario Health May 18, 2008

Posted by Ivan Pols in Advertising, Ogilvy Toronto Brands, Ontario Health, Posters.
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Sad but true, the Ontario government needs to remind hospital workers to wash their hands. This is a moment for levity if there ever was one.

Ontario Heath - Glands

Just wash your hands posters

See the rest of the campaign.
(more…)

Winners – Spring Meadow March 10, 2008

Posted by Ivan Pols in Advertising, Marketing, TV, Winners.
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Fresh Spring fashions arriving daily via Winners’ patented shipping system.

Winners - Spring Meadow

Winners – Spring Meadow

Dove Onslaught January 28, 2008

Posted by Ivan Pols in Advertising, Dove, Self Esteem Fund, Unilever, Viral.
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The follow up to “Evolution”, “Onslaught” was conceived at the same time but took many months to execute. Posted online in October, it was named in Time and Newsweek’s year end top 10 ads, and was number one in USA Today’s reader poll. Also named the top Canadian ad of 2007 in the Toronto Star. It sparked a ton of debate and made news worldwide.

Dove Onslaught
Dove – Onslaught

Diamond Shreddies Research January 28, 2008

Posted by Ivan Pols in Advertising, Diamond Shreddies, Interactive, Kraft, Marketing, Ogilvy Toronto Brands, Post Cereals, Shreddies, Viral.
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8 comments

The people in these films are real people, except for the moderator who is Toronto based improv comedian, Kerry Griffin.

Diamond Shreddies - Comparisons
Diamond Shreddies – Comparisons

Diamond Shreddies - Ratings
Diamond Shreddies – Ratings

Diamond Shreddies - Benjamin
Diamond Shreddies – Benjamin

See the rest of the Diamond Shreddies campaign here.