Dove – Evolution October 11, 2006Posted by Ivan Pols in Advertising, Awards, Dove, Marketing, Model, Ogilvy Toronto Brands, Retouch, Self Esteem Fund, Viral.
Who knew when we first posted this that it would become the hottest viral in the world within days. Evolution has redefined success, certainly for Unilever, topping their previously most successful spot, Little Girls (also done by Ogilvy Toronto) by miles. Ad Age just named Dove Global Campaign of the Year. The new Marketing magazine asks “Is this the most successful Canadian ad ever?” With over 150 million U.S. dollars worth of free media exposure through millions of hits on YouTube and every talk show in North America and Europe singing its praises, our Unilever clients say this piece has to have the highest ROI in the history of advertising.
See the high resolution movie and an interactive “before and after” at campaignforrealbeauty.ca
See the “making of” Evolution at ihaveanidea.org.
Cannes 54th Advertising Festival – Film Grand Prix
Cannes 54th Advertising Festival – Cyber Grand Prix
Marketing Awards 2007 Gold & Best of Show
Globe & Mail 2006 Best Ad of the Year
‘boards magazine #1 Most Watched Ad of the Year 2006
bestadsontv.com Global Silver Winner for October 2006
Bob Garfield’s #2 ad of the year 2006
It doesn’t get any bigger than this: Evolution won an unprecedented two Grand Prix at Cannes last week, both Cyber and Film.
“We had 12 excellent candidates to choose from. The one that resonated the most, that we thought had the most power, was Dove ‘Evolution.’ So we decided to reward the biggest idea we saw,” said Cannes jury president Bob Scarpelli.Tim, Mike, Janet and Nancy were at Cannes with Unilever client Mark Wakefield. All report it was the experience of a lifetime. Check out some of the coverage of this history-making win.
Score two for the good guys.
Photograph by Stefani Kouverianos