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Bee Boy March 28, 2007

Posted by Ivan Pols in Advertising, Bee Boy, Honeycomb, Interactive, Kraft, Marketing, Ogilvy Toronto Brands, TV, Viral, Website.

Bee Boy Player

Our intern pitched this idea to us for Honeycomb Cereal: “Boy raised by bees.” That’s all he had to say. We were in. Check out the website: beeboy.org. Designed by world renowned bee researcher Barbara Somerville’s “tech savvy” brother-in-law.

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The World of Comedy Film Festival March 12, 2007

Posted by Ivan Pols in Advertising, Marketing, Ogilvy Toronto Brands, Posters, World of Comedy.
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The World of Comedy Film Festival is a showcase of comedy films from Canadian and International filmmakers. Shorts, features, animation and documentaries are all screened – as long as their goal is to make us laugh. The Festival also provides a forum for comedy filmmaking including seminars, professional development, and an industry marketplace. These posters promoted the Festival through classic knee-slappers that virtually everyone on the planet knows – Why did the chicken cross the road, and the old ‘three religiously and ethnically diverse gentlemen enter a drinking establishment…’

Why Did The Chicken
o a Priest, a Rabbi and A Scotsman

World of Comedy - Blondes