Bee Boy March 28, 2007Posted by Ivan Pols in Advertising, Bee Boy, Honeycomb, Interactive, Kraft, Marketing, Ogilvy Toronto Brands, TV, Viral, Website.
Our intern pitched this idea to us for Honeycomb Cereal: “Boy raised by bees.” That’s all he had to say. We were in. Check out the website: beeboy.org. Designed by world renowned bee researcher Barbara Somerville’s “tech savvy” brother-in-law.