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Diamond Shreddies Research January 28, 2008

Posted by Ivan Pols in Advertising, Diamond Shreddies, Interactive, Kraft, Marketing, Ogilvy Toronto Brands, Post Cereals, Shreddies, Viral.
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The people in these films are real people, except for the moderator who is Toronto based improv comedian, Kerry Griffin.

Diamond Shreddies - Comparisons
Diamond Shreddies – Comparisons

Diamond Shreddies - Ratings
Diamond Shreddies – Ratings

Diamond Shreddies - Benjamin
Diamond Shreddies – Benjamin

See the rest of the Diamond Shreddies campaign here.

Comments»

1. kelso - January 31, 2008

Do they think we are that dumb!? lol

2. Diamond Shreddies « Meanwhile… - February 1, 2008

[…] The people in these films are real people, except for the moderator who is Toronto based improv comedian, Kerry Griffin. Film 1 – Comparisons Film 2 – Benjamin Film 3 – Ratings […]

3. Natasha - February 5, 2008

I loved these spots, especially when poor Benjamin was struggling to help the actor put the squares and “diamonds” back onto the correct trays. The actor is good at not bursting out in laughter!

xoxo

4. Diamond in the Rough « SMA’s Blog - February 24, 2008

[…] is a spot is coming out of Toronto’s Ogilvy Office, and their blog says that while the moderator is an improve actor, the people in the focus groups are […]

5. Eddie Ogilvy - March 5, 2008

I’m a little surprised that you’d let your focus groups be seen by any competitors out there but I guess you have a head start in the innovation department so it all evens out. This spot is further proof of the power and value of consumer feedback and market research. Well done Ogilvy Toronto.

6. What do you think of the new diamond shaped Shreddies? | Life Uncorked Blog - September 5, 2008

[…] in case you haven’t seen some of the ads, check out this link. It’s quite […]

7. Jenna - February 15, 2009

The person who shows the new type of Dymond Shreddies is my uncle. His name is Kerry Griffin and He lives in Toronto Ontario Canada. I always supported his acting job.

LOL Kerry
Love Ya XOXOXOXXO

8. Toronto Classifieds - January 31, 2011

I love these commercials and the opportunities they give Canadians that are starting in an acting career.


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