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Maxwell House – Brew Some Good May 21, 2008

Posted by Ivan Pols in Advertising, Kraft, Marketing, Maxwell House, Ogilvy Toronto Brands, TV.
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12 comments

What if we gave away the tv budget?

The 360 campaign that’s about optimism and doing good launched with surprises for Toronto subway riders: free tokens, free coffee, free Macleans magazines (the good news/bad news page got more good news from Maxwell House), a free concert (Chantal Kreviazuk sang at a grand piano outside the subway, busking for Habitat for Humanity) and these tv spots that cost a song. Viewers can nominate deserving causes that may receive some of the $200,000+ that was left over from the budget at brewsomegood.ca.

Maxwell House Invitation
Maxwell House – Invitation

Maxwell House Guide Dogs
Maxwell House – Guide Dogs

Maxwell House - Music School
Maxwell House – Music School

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Honeycomb – Bee Boy May 18, 2008

Posted by Ivan Pols in Advertising, Bee Boy, Honeycomb, Kraft, Ogilvy Toronto Brands, Post Cereals, Viral.
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15 comments

We met the boy raised by bees about a year ago. In the latest work Bernhard is starting to experience a more human lifestyle. But clearly you can’t take the bee out of the bee boy.

Honeycomb-pheromones
Honeycomb – Pheromones

Honeycomb-halloween
Honeycomb – Halloween

Honeycomb-haircut
Honeycomb – Haircut

See the rest of the campaign after the break. (more…)

Diamond Shreddies Research January 28, 2008

Posted by Ivan Pols in Advertising, Diamond Shreddies, Interactive, Kraft, Marketing, Ogilvy Toronto Brands, Post Cereals, Shreddies, Viral.
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8 comments

The people in these films are real people, except for the moderator who is Toronto based improv comedian, Kerry Griffin.

Diamond Shreddies - Comparisons
Diamond Shreddies – Comparisons

Diamond Shreddies - Ratings
Diamond Shreddies – Ratings

Diamond Shreddies - Benjamin
Diamond Shreddies – Benjamin

See the rest of the Diamond Shreddies campaign here.

Diamond Shreddies July 12, 2007

Posted by Ivan Pols in Advertising, Diamond Shreddies, Interactive, Kraft, Marketing, Newspaper, Ogilvy Toronto Brands, Post Cereals, Print, Shreddies, TV, Viral, Website.
21 comments

The Brief: Make people think of Shreddies again.

Diamond Shreddies - Factory
Diamond Shreddies – Factory

See the rest of the campaign after the jump.

(more…)

Bee Boy March 28, 2007

Posted by Ivan Pols in Advertising, Bee Boy, Honeycomb, Interactive, Kraft, Marketing, Ogilvy Toronto Brands, TV, Viral, Website.
14 comments

Bee Boy Player

Our intern pitched this idea to us for Honeycomb Cereal: “Boy raised by bees.” That’s all he had to say. We were in. Check out the website: beeboy.org. Designed by world renowned bee researcher Barbara Somerville’s “tech savvy” brother-in-law.

Play the movie
View the website