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The World of Comedy Film Festival March 12, 2007

Posted by Ivan Pols in Advertising, Marketing, Ogilvy Toronto Brands, Posters, World of Comedy.
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The World of Comedy Film Festival is a showcase of comedy films from Canadian and International filmmakers. Shorts, features, animation and documentaries are all screened – as long as their goal is to make us laugh. The Festival also provides a forum for comedy filmmaking including seminars, professional development, and an industry marketplace. These posters promoted the Festival through classic knee-slappers that virtually everyone on the planet knows – Why did the chicken cross the road, and the old ‘three religiously and ethnically diverse gentlemen enter a drinking establishment…’

Why Did The Chicken
o a Priest, a Rabbi and A Scotsman

World of Comedy - Blondes

Dove – Evolution October 11, 2006

Posted by Ivan Pols in Advertising, Awards, Dove, Marketing, Model, Ogilvy Toronto Brands, Retouch, Self Esteem Fund, Viral.

Dove - Evolution Player

Who knew when we first posted this that it would become the hottest viral in the world within days. Evolution has redefined success, certainly for Unilever, topping their previously most successful spot, Little Girls (also done by Ogilvy Toronto) by miles. Ad Age just named Dove Global Campaign of the Year. The new Marketing magazine asks “Is this the most successful Canadian ad ever?” With over 150 million U.S. dollars worth of free media exposure through millions of hits on YouTube and every talk show in North America and Europe singing its praises, our Unilever clients say this piece has to have the highest ROI in the history of advertising.

See the high resolution movie and an interactive “before and after” at campaignforrealbeauty.ca

See the “making of” Evolution at ihaveanidea.org.


Cannes 54th Advertising Festival – Film Grand Prix
Cannes 54th Advertising Festival – Cyber Grand Prix

Marketing Awards 2007 Gold & Best of Show
Globe & Mail 2006 Best Ad of the Year
‘boards magazine #1 Most Watched Ad of the Year 2006
bestadsontv.com Global Silver Winner for October 2006
Bob Garfield’s #2 ad of the year 2006


Evolution Wins Two Grand Prix At Cannes

It doesn’t get any bigger than this: Evolution won an unprecedented two Grand Prix at Cannes last week, both Cyber and Film.

“We had 12 excellent candidates to choose from. The one that resonated the most, that we thought had the most power, was Dove ‘Evolution.’ So we decided to reward the biggest idea we saw,” said Cannes jury president Bob Scarpelli.Tim, Mike, Janet and Nancy were at Cannes with Unilever client Mark Wakefield. All report it was the experience of a lifetime. Check out some of the coverage of this history-making win.

Ad Age
Ad Critic
Ad Week
Advertolog (& Bob Garfield’s Prediction)
Creative Review
The Star
Globe Investor

Score two for the good guys.

Photograph by Stefani Kouverianos

Dove – Daughters October 2, 2006

Posted by Ivan Pols in Advertising, Awards, Dove, Marketing, Self Esteem Fund, TV, Viral.
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Dove - Daughters Player

A fascinating little window into the sad reality of the image culture and the individuals who are most effected by it.

Update: Although overshadowed by Evolution (made at the same time), Daughters is also a big viral success in its own right. It inspired a documentary that’s currently in development.

Click here to see the high res video at campaignforrealbeauty.ca

Dove – “Little Girls” May 16, 2006

Posted by Jason Theodor (jted) in Advertising, Awards, Dove, Marketing, TV, Viral.

Little Girls

Dove - Little Girls Player

Are we Canadian, or what? Once the U.S. ran it on the Superbowl, we knew it was good. One of the most memorable of all the memorable Dove ads we’ve done. Picked up around the globe, with oceans of ink to go with it. The biggest surprise of all: cynical awards juries are moved to give a sweet and sensitive spot some credit.

Ogilvy Toronto is one of 5 Ogilvy offices that work on the Dove campaignforrealbeauty. That translates to a lot of frequent flier points, and a nice warm feeling we’re changing the world one little girl at a time. The global campaign won the Grand Effie last week.

Named one of Adweek’s top ads of 2006
Marketing Awards
Ad Age Superbowl ads top 10 list 2006