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Diamond Shreddies July 12, 2007

Posted by Ivan Pols in Advertising, Diamond Shreddies, Interactive, Kraft, Marketing, Newspaper, Ogilvy Toronto Brands, Post Cereals, Print, Shreddies, TV, Viral, Website.

The Brief: Make people think of Shreddies again.

Diamond Shreddies - Factory
Diamond Shreddies – Factory

See the rest of the campaign after the jump.


Evolution Wins Two Grand Prix At Cannes June 28, 2007

Posted by Ivan Pols in Advertising, Awards, Dove, Evolution, Marketing, Newspaper, Ogilvy Toronto Brands, Self Esteem Fund, TV, Viral, Website.
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Evolution Wins Two Grand Prix At Cannes

It doesn’t get any bigger than this: Evolution won an unprecedented two Grand Prix at Cannes last week, both Cyber and Film.

“We had 12 excellent candidates to choose from. The one that resonated the most, that we thought had the most power, was Dove ‘Evolution.’ So we decided to reward the biggest idea we saw,” said Cannes jury president Bob Scarpelli.

Tim, Mike, Janet and Nancy were at Cannes with Unilever client Mark Wakefield. All report it was the experience of a lifetime. Check out some of the coverage of this history-making win.

Ad Age
Ad Critic
Ad Week
Advertolog (& Bob Garfield’s Prediction)
Creative Review
The Star
Globe Investor

Score two for the good guys.

Photograph by Stefani Kouverianos

Dove – International Women’s Day Newspaper Insert May 23, 2006

Posted by Jason Theodor (jted) in Advertising, Awards, Dove, Newspaper.
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Instead of doing ads to celebrate International Women’s Day we invited students from the Calgary Girls’ School to write open letters to magazine editors, fashion models, cosmetic surgeons and Hollywood producers expressing their feelings about how women are portrayed in the media. They are not amused.




Extra Awards