jump to navigation

Diamond Shreddies Combo Pack October 3, 2008

Posted by Ivan Pols in Advertising, Diamond Shreddies, Marketing, Ogilvy Toronto Brands, Post Cereals, Shreddies, Viral.
Tags: , , , , , ,
2 comments

Time for more goofiness from Diamond Shreddies. A giant pile of consumer calls and letters lead to the next obvious idea: a response to some of those people, and the introduction of the new Combo Pack. 50 % diamonds, 50% squares, or 32% diamonds, 68% squares, or however it works out when you pour it. Yes it’s on shelves now for a limited time. The “president” of Diamond Shreddies appeared first in the launch spot in the Shreddies factory, after the mishap. “Shreddies are supposed to be square.” In the new videos, found on diamondshreddies.com, he fields consumer anger/confusion with the kind of calm and intelligence you’d expect from the president of Diamond Shreddies.


Diamond Shreddies – Combo Pack


Diamond Shreddies – Baffles


Diamond Shreddies – Don’t Treat Me As A Fool


Combo Pack – Packaging Design


DiamondShreddies.com

Advertisements

Diamond Shreddies Research January 28, 2008

Posted by Ivan Pols in Advertising, Diamond Shreddies, Interactive, Kraft, Marketing, Ogilvy Toronto Brands, Post Cereals, Shreddies, Viral.
Tags: , , , , ,
8 comments

The people in these films are real people, except for the moderator who is Toronto based improv comedian, Kerry Griffin.

Diamond Shreddies - Comparisons
Diamond Shreddies – Comparisons

Diamond Shreddies - Ratings
Diamond Shreddies – Ratings

Diamond Shreddies - Benjamin
Diamond Shreddies – Benjamin

See the rest of the Diamond Shreddies campaign here.

Diamond Shreddies July 12, 2007

Posted by Ivan Pols in Advertising, Diamond Shreddies, Interactive, Kraft, Marketing, Newspaper, Ogilvy Toronto Brands, Post Cereals, Print, Shreddies, TV, Viral, Website.
21 comments

The Brief: Make people think of Shreddies again.

Diamond Shreddies - Factory
Diamond Shreddies – Factory

See the rest of the campaign after the jump.

(more…)