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Winners – Island April 1, 2009

Posted by Ivan Pols in Advertising, TV, Winners.
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Winners travel to the ends of the earth to find fresh Spring fashions.

Winners Island

Winners – Spring Island

Maxwell House – Brew Some Good May 21, 2008

Posted by Ivan Pols in Advertising, Kraft, Marketing, Maxwell House, Ogilvy Toronto Brands, TV.
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What if we gave away the tv budget?

The 360 campaign that’s about optimism and doing good launched with surprises for Toronto subway riders: free tokens, free coffee, free Macleans magazines (the good news/bad news page got more good news from Maxwell House), a free concert (Chantal Kreviazuk sang at a grand piano outside the subway, busking for Habitat for Humanity) and these tv spots that cost a song. Viewers can nominate deserving causes that may receive some of the $200,000+ that was left over from the budget at brewsomegood.ca.

Maxwell House Invitation
Maxwell House – Invitation

Maxwell House Guide Dogs
Maxwell House – Guide Dogs

Maxwell House - Music School
Maxwell House – Music School

Winners – Spring Meadow March 10, 2008

Posted by Ivan Pols in Advertising, Marketing, TV, Winners.
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Fresh Spring fashions arriving daily via Winners’ patented shipping system.

Winners - Spring Meadow

Winners – Spring Meadow

Health Check December 18, 2007

Posted by Ivan Pols in Advertising, Health Check, Marketing, Ogilvy Toronto Brands, TV.
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When you see the Health Check symbol, you know you’re eating healthy. And nobody wants you to eat healthy more than the dietitians at the Heart & Stroke Foundation.

Health Check
Play Health Check

Winners – Arctic Explorers December 13, 2007

Posted by Ivan Pols in Advertising, Marketing, Model, Ogilvy Toronto Brands, Radio, TV, Winners.
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Just as Winners never tires of bringing you fresh goods every day, we never tire of roaming the earth to report on the myriad ways this great feat is accomplished. Here’s a few more updates: from the North Pole, a mineshaft, and the (as yet) undisclosed location of the Fountain of Youth.

Winners - Arctic Explorers
Winners – Arctic Explorers

Winners - Radio
Winners – Mine

Winners - Radio
Winners – Fountain of Youth

Winners – Fall Harvest September 19, 2007

Posted by Ivan Pols in Advertising, Marketing, Model, Ogilvy Toronto Brands, Radio, TV, Winners.
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One of Winners’ best kept secrets is that they have fresh items arriving daily. But now that our Freshness campaign has hit the airwaves, the word is out. Along the way, we reveal another long-kept Winners secret: Where do they get all those fabulous brand name and designer goods for so little?

Winners Fall Harvest TVC
Winners – Fall Harvest

Winners Boots Radio
Winners – The Running of the Boots

Winners Wool Farm Radio
Winners – Wool Farm

Diamond Shreddies July 12, 2007

Posted by Ivan Pols in Advertising, Diamond Shreddies, Interactive, Kraft, Marketing, Newspaper, Ogilvy Toronto Brands, Post Cereals, Print, Shreddies, TV, Viral, Website.
21 comments

The Brief: Make people think of Shreddies again.

Diamond Shreddies - Factory
Diamond Shreddies – Factory

See the rest of the campaign after the jump.

(more…)

Evolution Wins Two Grand Prix At Cannes June 28, 2007

Posted by Ivan Pols in Advertising, Awards, Dove, Evolution, Marketing, Newspaper, Ogilvy Toronto Brands, Self Esteem Fund, TV, Viral, Website.
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Evolution Wins Two Grand Prix At Cannes

It doesn’t get any bigger than this: Evolution won an unprecedented two Grand Prix at Cannes last week, both Cyber and Film.

“We had 12 excellent candidates to choose from. The one that resonated the most, that we thought had the most power, was Dove ‘Evolution.’ So we decided to reward the biggest idea we saw,” said Cannes jury president Bob Scarpelli.

Tim, Mike, Janet and Nancy were at Cannes with Unilever client Mark Wakefield. All report it was the experience of a lifetime. Check out some of the coverage of this history-making win.

Ad Age
Ad Critic
Ad Week
‘boards
Advertolog (& Bob Garfield’s Prediction)
Creative Review
The Star
Globe Investor

Score two for the good guys.

Photograph by Stefani Kouverianos

Bee Boy March 28, 2007

Posted by Ivan Pols in Advertising, Bee Boy, Honeycomb, Interactive, Kraft, Marketing, Ogilvy Toronto Brands, TV, Viral, Website.
14 comments

Bee Boy Player

Our intern pitched this idea to us for Honeycomb Cereal: “Boy raised by bees.” That’s all he had to say. We were in. Check out the website: beeboy.org. Designed by world renowned bee researcher Barbara Somerville’s “tech savvy” brother-in-law.

Play the movie
View the website

Dove – Daughters October 2, 2006

Posted by Ivan Pols in Advertising, Awards, Dove, Marketing, Self Esteem Fund, TV, Viral.
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Dove - Daughters Player

A fascinating little window into the sad reality of the image culture and the individuals who are most effected by it.

Update: Although overshadowed by Evolution (made at the same time), Daughters is also a big viral success in its own right. It inspired a documentary that’s currently in development.

Click here to see the high res video at campaignforrealbeauty.ca