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Bicks – TV Spot 2 September 11, 2006

Posted by Jason Theodor (jted) in Advertising, Bicks, TV.
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Bicks - BBQ Player

The alien is back. The misunderstanding has not been cleared up.

Bicks TV June 27, 2006

Posted by Jason Theodor (jted) in Advertising, Bicks, TV.
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Bicks - Offspring Player

Aliens. Pickles. A misunderstanding. This is the first of three brand new tv spots for Bicks.

Becel May 31, 2006

Posted by Jason Theodor (jted) in Advertising, Awards, Becel, TV, Viral.
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Broken Escalator (tv)

Becel - Escalator Player

Written and directed by the art director. Debuted on Ad Critic’s homepage, hung around in the top 20 for awhile. The critics have been kind. Juries like it, too. The Globe and Mail named it the third most popular ad in Canada for 2006 (Evolution was #1).
No time, no money, no research. The magic formula.

Broken Escalator (viral)

Becel - Escalator Viral Player

Loooonger than the tv. Is that better? Is that boring? Critics are split on that one. We know for sure it worked; the contest was a huge success with close to 350,000 hits to the site. Many ad blogs have named it one of the best virals of the year.

Becel has been one of the most successful brands in Canada and we’re proud we’ve been a part of that. Unilever has recently decided to align the brand globally with BBH. That Ride for Heart billboard with the heart in the classified ad was done by BBH, in their debut effort.

Awards
Clio Awards
Advertising and Design Club of Canada
Shark Awards (Ireland) Global Silver
Globe & Mail 2006 3rd Best Ad of the Year

Dove – “Little Girls” May 16, 2006

Posted by Jason Theodor (jted) in Advertising, Awards, Dove, Marketing, TV, Viral.
4 comments

Little Girls

Dove - Little Girls Player

Are we Canadian, or what? Once the U.S. ran it on the Superbowl, we knew it was good. One of the most memorable of all the memorable Dove ads we’ve done. Picked up around the globe, with oceans of ink to go with it. The biggest surprise of all: cynical awards juries are moved to give a sweet and sensitive spot some credit.

Ogilvy Toronto is one of 5 Ogilvy offices that work on the Dove campaignforrealbeauty. That translates to a lot of frequent flier points, and a nice warm feeling we’re changing the world one little girl at a time. The global campaign won the Grand Effie last week.

Awards
Named one of Adweek’s top ads of 2006
Marketing Awards
Ad Age Superbowl ads top 10 list 2006