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Dove – “Little Girls” May 16, 2006

Posted by Jason Theodor (jted) in Advertising, Awards, Dove, Marketing, TV, Viral.
4 comments

Little Girls

Dove - Little Girls Player

Are we Canadian, or what? Once the U.S. ran it on the Superbowl, we knew it was good. One of the most memorable of all the memorable Dove ads we’ve done. Picked up around the globe, with oceans of ink to go with it. The biggest surprise of all: cynical awards juries are moved to give a sweet and sensitive spot some credit.

Ogilvy Toronto is one of 5 Ogilvy offices that work on the Dove campaignforrealbeauty. That translates to a lot of frequent flier points, and a nice warm feeling we’re changing the world one little girl at a time. The global campaign won the Grand Effie last week.

Awards
Named one of Adweek’s top ads of 2006
Marketing Awards
Ad Age Superbowl ads top 10 list 2006