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Dove – Waking Up Hannah April 2, 2009

Posted by Ivan Pols in Digital, Dove, Ogilvy Toronto Brands, Website.
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Waking Up Hannah

Dove – Waking Up Hannah campaign video

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Diamond Shreddies July 12, 2007

Posted by Ivan Pols in Advertising, Diamond Shreddies, Interactive, Kraft, Marketing, Newspaper, Ogilvy Toronto Brands, Post Cereals, Print, Shreddies, TV, Viral, Website.
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The Brief: Make people think of Shreddies again.

Diamond Shreddies - Factory
Diamond Shreddies – Factory

See the rest of the campaign after the jump.

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Evolution Wins Two Grand Prix At Cannes June 28, 2007

Posted by Ivan Pols in Advertising, Awards, Dove, Evolution, Marketing, Newspaper, Ogilvy Toronto Brands, Self Esteem Fund, TV, Viral, Website.
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Evolution Wins Two Grand Prix At Cannes

It doesn’t get any bigger than this: Evolution won an unprecedented two Grand Prix at Cannes last week, both Cyber and Film.

“We had 12 excellent candidates to choose from. The one that resonated the most, that we thought had the most power, was Dove ‘Evolution.’ So we decided to reward the biggest idea we saw,” said Cannes jury president Bob Scarpelli.

Tim, Mike, Janet and Nancy were at Cannes with Unilever client Mark Wakefield. All report it was the experience of a lifetime. Check out some of the coverage of this history-making win.

Ad Age
Ad Critic
Ad Week
‘boards
Advertolog (& Bob Garfield’s Prediction)
Creative Review
The Star
Globe Investor

Score two for the good guys.

Photograph by Stefani Kouverianos

Bee Boy March 28, 2007

Posted by Ivan Pols in Advertising, Bee Boy, Honeycomb, Interactive, Kraft, Marketing, Ogilvy Toronto Brands, TV, Viral, Website.
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Bee Boy Player

Our intern pitched this idea to us for Honeycomb Cereal: “Boy raised by bees.” That’s all he had to say. We were in. Check out the website: beeboy.org. Designed by world renowned bee researcher Barbara Somerville’s “tech savvy” brother-in-law.

Play the movie
View the website