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janet.kestin@ogilvy.com
nancy.vonk@ogilvy.com

Chief Creative Officers, Ogilvy Toronto

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• Pick Me: Breaking Into Advertising and Staying There

  
  By Nancy Vonk and Janet Kestin.

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• Viral Video Chart

  • Martini Plays With Time & Nike Goes Off A Cliff: 5 Ads You Should Watch Right Now June 23, 2017
    As Cannes Lions wraps up and celebrates the greatest ads from the past 12 months, Unruly looks to more recent history and picks out the best spots from the past seven days. This week’s selection includes an engaging animated spot from Mercedes-Benz and some toe-tapping tunes from Martini and muun. Elsewhere in the list is... Read More The post Martini Plays […]
    Alistair Griffiths
  • 4 Stats That Prove The Power Of Emotions In Sports Advertising June 21, 2017
    Unruly CEO Sarah Wood today joins sporting stars Sir Bradley Wiggins, Lawrence Dallaglio and Michael Atherton at Cannes Lions for a chat over lunch about how brands can effectively engage consumers around major sporting events. Making yourself heard during these global tournaments is not easy. With Wimbledon just around the corner, and the Winter Olympics... […]
    David Waterhouse
  • The 5 Best Video Advertising Panels At VidCon 2017 June 20, 2017
    Thousands of people will flock to The Anaheim Convention Centre tomorrow for the start of VidCon, kicking off four days of talks, panels and meet-ups about the power of online video. We could not be more excited! In 2016 the conference saw more than 26,400 fans, creators, and industry leaders come together to discuss the future... Read More The post The 5 Be […]
    Tara Mulloy
  • Dell Gets Magical & GEICO Sings: 5 Ads You Should Watch Right Now June 16, 2017
    Every week Unruly scours the internet for the best bits of video advertising and then compiles them into this handy list. This week’s batch features a number of brands using comedy in unexpected ways, from Dell’s fantastical interpretation of digital transformation to GEICO’s 90s boyband revival. Elsewhere, Virgin Trains uses comic musical cues to break up i […]
    Alistair Griffiths
  • Unruly And News UK Launch First-Party Data Segments To Help Advertisers Engage Home Movers June 19, 2017
    Video ad tech company partners with The Times, The Sunday Times and The Sun to help brands and agencies identify and reach home movers and property improvers at scale Sought-after mover audience spends over £10,000 before, during and after a move while home movers are 78% more likely to buy new products Unruly also launches... Read More The post Unruly And N […]
    David Waterhouse
  • Indian Campaign Beats Grand Prix Winners To Top Unruly’s Cannes Lions Ad Effectiveness Chart June 16, 2017
    Video Ad Tech Company Ranks Cannes Winners Using Unruly EQ Score, A Metric Which Measures Social, Emotional and Business Impact Of Online Ads CANNES – June 19, 2017 – A campaign in which a real acid attack survivor shares her beauty tips is the most effective ad of last year’s Cannes Lions Film winners, according... Read More The post Indian Campaign Beats G […]
    David Waterhouse
  • Harvey Nichols ‘Rewards’ – Did The Cannes Winner Steal Our Hearts? June 16, 2017
    Harvey Nichols’ hilarious “Rewards” ad campaign beat off stiff competition to win the Film Grand Prix at Cannes Lions last year. The video, which superimposes cartoon villain heads over CCTV footage of real-life shoplifters, earned the UK retailer and agency Adam & Eve/DDB the top honour in the Film category in 2016. So with only... Read More The post Ha […]
    David Waterhouse
  • 5 Things You Need To Know About Travel Advertising In APAC June 15, 2017
    The travel industry in APAC is producing content that is both highly viewed and highly shared. In the past 12 months, content produced by travel and tourism brands across APAC has accumulated almost 1bn views – an increase of 86% from the previous year – while the number of online shares has also increased by... Read More The post 5 Things You Need To Know A […]
    Emily Yri
  • The Questions You Need To Ask Yourself Before Launching Your Next Mobile Programmatic Video Campaign June 13, 2017
    Mobile programmatic video is changing fast. But don’t just take our word for it. According to eMarketer, the vast majority of mobile display and video campaigns will be automated by 2018. That means getting this right is more important than ever before. From setting pre-launch KPIs to choosing effective ad formats, we’ve pulled together a list of... Read Mor […]
    Tara Mulloy
  • Spider-Man: Homecoming Tops Unruly’s Movie Trailer Effectiveness Chart June 12, 2017
    Creating a movie trailer that will drive box office ticket sales is far from easy. After all, you want to whet the appetite of viewers enough to get them ready to part with their hard-earned cash. But you don’t want to give too much away. How many times do you watch a trailer in the... Read More The post Spider-Man: Homecoming Tops Unruly’s Movie Trailer Eff […]
    Tara Mulloy

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