Health Check December 18, 2007
Posted by Ivan Pols in Advertising, Health Check, Marketing, Ogilvy Toronto Brands, TV.1 comment so far
When you see the Health Check symbol, you know you’re eating healthy. And nobody wants you to eat healthy more than the dietitians at the Heart & Stroke Foundation.
Winners – Arctic Explorers December 13, 2007
Posted by Ivan Pols in Advertising, Marketing, Model, Ogilvy Toronto Brands, Radio, TV, Winners.Tags: arctic, explorers, huskies, Radio, TV, Winners
add a comment
Just as Winners never tires of bringing you fresh goods every day, we never tire of roaming the earth to report on the myriad ways this great feat is accomplished. Here’s a few more updates: from the North Pole, a mineshaft, and the (as yet) undisclosed location of the Fountain of Youth.
Winners – Fall Harvest September 19, 2007
Posted by Ivan Pols in Advertising, Marketing, Model, Ogilvy Toronto Brands, Radio, TV, Winners.2 comments
One of Winners’ best kept secrets is that they have fresh items arriving daily. But now that our Freshness campaign has hit the airwaves, the word is out. Along the way, we reveal another long-kept Winners secret: Where do they get all those fabulous brand name and designer goods for so little?
Diamond Shreddies July 12, 2007
Posted by Ivan Pols in Advertising, Diamond Shreddies, Interactive, Kraft, Marketing, Newspaper, Ogilvy Toronto Brands, Post Cereals, Print, Shreddies, TV, Viral, Website.21 comments
The Brief: Make people think of Shreddies again.
Diamond Shreddies – Factory
See the rest of the campaign after the jump.
Evolution Wins Two Grand Prix At Cannes June 28, 2007
Posted by Ivan Pols in Advertising, Awards, Dove, Evolution, Marketing, Newspaper, Ogilvy Toronto Brands, Self Esteem Fund, TV, Viral, Website.1 comment so far
It doesn’t get any bigger than this: Evolution won an unprecedented two Grand Prix at Cannes last week, both Cyber and Film.
“We had 12 excellent candidates to choose from. The one that resonated the most, that we thought had the most power, was Dove ‘Evolution.’ So we decided to reward the biggest idea we saw,” said Cannes jury president Bob Scarpelli.
Tim, Mike, Janet and Nancy were at Cannes with Unilever client Mark Wakefield. All report it was the experience of a lifetime. Check out some of the coverage of this history-making win.
Ad Age
Ad Critic
Ad Week
‘boards
Advertolog (& Bob Garfield’s Prediction)
Creative Review
The Star
Globe Investor
Score two for the good guys.
Photograph by Stefani Kouverianos
Bee Boy March 28, 2007
Posted by Ivan Pols in Advertising, Bee Boy, Honeycomb, Interactive, Kraft, Marketing, Ogilvy Toronto Brands, TV, Viral, Website.14 comments
Our intern pitched this idea to us for Honeycomb Cereal: “Boy raised by bees.” That’s all he had to say. We were in. Check out the website: beeboy.org. Designed by world renowned bee researcher Barbara Somerville’s “tech savvy” brother-in-law.
The World of Comedy Film Festival March 12, 2007
Posted by Ivan Pols in Advertising, Marketing, Ogilvy Toronto Brands, Posters, World of Comedy.add a comment
The World of Comedy Film Festival is a showcase of comedy films from Canadian and International filmmakers. Shorts, features, animation and documentaries are all screened – as long as their goal is to make us laugh. The Festival also provides a forum for comedy filmmaking including seminars, professional development, and an industry marketplace. These posters promoted the Festival through classic knee-slappers that virtually everyone on the planet knows – Why did the chicken cross the road, and the old ‘three religiously and ethnically diverse gentlemen enter a drinking establishment…’
Dove – Evolution October 11, 2006
Posted by Ivan Pols in Advertising, Awards, Dove, Marketing, Model, Ogilvy Toronto Brands, Retouch, Self Esteem Fund, Viral.13 comments
Who knew when we first posted this that it would become the hottest viral in the world within days. Evolution has redefined success, certainly for Unilever, topping their previously most successful spot, Little Girls (also done by Ogilvy Toronto) by miles. Ad Age just named Dove Global Campaign of the Year. The new Marketing magazine asks “Is this the most successful Canadian ad ever?” With over 150 million U.S. dollars worth of free media exposure through millions of hits on YouTube and every talk show in North America and Europe singing its praises, our Unilever clients say this piece has to have the highest ROI in the history of advertising.
See the high resolution movie and an interactive “before and after” at campaignforrealbeauty.ca
See the “making of” Evolution at ihaveanidea.org.
Awards
Cannes 54th Advertising Festival – Film Grand Prix
Cannes 54th Advertising Festival – Cyber Grand Prix
Marketing Awards 2007 Gold & Best of Show
Globe & Mail 2006 Best Ad of the Year
‘boards magazine #1 Most Watched Ad of the Year 2006
bestadsontv.com Global Silver Winner for October 2006
Bob Garfield’s #2 ad of the year 2006
News
It doesn’t get any bigger than this: Evolution won an unprecedented two Grand Prix at Cannes last week, both Cyber and Film.
“We had 12 excellent candidates to choose from. The one that resonated the most, that we thought had the most power, was Dove ‘Evolution.’ So we decided to reward the biggest idea we saw,” said Cannes jury president Bob Scarpelli.Tim, Mike, Janet and Nancy were at Cannes with Unilever client Mark Wakefield. All report it was the experience of a lifetime. Check out some of the coverage of this history-making win.
Ad Age
Ad Critic
Ad Week
‘boards
Advertolog (& Bob Garfield’s Prediction)
Creative Review
The Star
Globe Investor
Score two for the good guys.
Photograph by Stefani Kouverianos
Dove – Daughters October 2, 2006
Posted by Ivan Pols in Advertising, Awards, Dove, Marketing, Self Esteem Fund, TV, Viral.1 comment so far
A fascinating little window into the sad reality of the image culture and the individuals who are most effected by it.
Update: Although overshadowed by Evolution (made at the same time), Daughters is also a big viral success in its own right. It inspired a documentary that’s currently in development.
Click here to see the high res video at campaignforrealbeauty.ca
Bicks – TV Spot 2 September 11, 2006
Posted by Jason Theodor (jted) in Advertising, Bicks, TV.1 comment so far
The alien is back. The misunderstanding has not been cleared up.
