jump to navigation

Maxwell House – Brew Some Good May 21, 2008

Posted by Ivan Pols in Advertising, Kraft, Marketing, Maxwell House, Ogilvy Toronto Brands, TV.
Tags: , , , , , , , ,
12 comments

What if we gave away the tv budget?

The 360 campaign that’s about optimism and doing good launched with surprises for Toronto subway riders: free tokens, free coffee, free Macleans magazines (the good news/bad news page got more good news from Maxwell House), a free concert (Chantal Kreviazuk sang at a grand piano outside the subway, busking for Habitat for Humanity) and these tv spots that cost a song. Viewers can nominate deserving causes that may receive some of the $200,000+ that was left over from the budget at brewsomegood.ca.

Maxwell House Invitation
Maxwell House – Invitation

Maxwell House Guide Dogs
Maxwell House – Guide Dogs

Maxwell House - Music School
Maxwell House – Music School

Advertisements

Winners – Spring Meadow March 10, 2008

Posted by Ivan Pols in Advertising, Marketing, TV, Winners.
Tags: , , , , , , , , , ,
1 comment so far

Fresh Spring fashions arriving daily via Winners’ patented shipping system.

Winners - Spring Meadow

Winners – Spring Meadow