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Honeycomb – Bee Boy May 18, 2008

Posted by Ivan Pols in Advertising, Bee Boy, Honeycomb, Kraft, Ogilvy Toronto Brands, Post Cereals, Viral.
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15 comments

We met the boy raised by bees about a year ago. In the latest work Bernhard is starting to experience a more human lifestyle. But clearly you can’t take the bee out of the bee boy.

Honeycomb-pheromones
Honeycomb – Pheromones

Honeycomb-halloween
Honeycomb – Halloween

Honeycomb-haircut
Honeycomb – Haircut

See the rest of the campaign after the break. (more…)

Diamond Shreddies Research January 28, 2008

Posted by Ivan Pols in Advertising, Diamond Shreddies, Interactive, Kraft, Marketing, Ogilvy Toronto Brands, Post Cereals, Shreddies, Viral.
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8 comments

The people in these films are real people, except for the moderator who is Toronto based improv comedian, Kerry Griffin.

Diamond Shreddies - Comparisons
Diamond Shreddies – Comparisons

Diamond Shreddies - Ratings
Diamond Shreddies – Ratings

Diamond Shreddies - Benjamin
Diamond Shreddies – Benjamin

See the rest of the Diamond Shreddies campaign here.