Honeycomb – Bee Boy May 18, 2008Posted by Ivan Pols in Advertising, Bee Boy, Honeycomb, Kraft, Ogilvy Toronto Brands, Post Cereals, Viral.
Tags: beeboy bee honeycomb, cereal
We met the boy raised by bees about a year ago. In the latest work Bernhard is starting to experience a more human lifestyle. But clearly you can’t take the bee out of the bee boy.
See the rest of the campaign after the break. (more…)
Diamond Shreddies Research January 28, 2008Posted by Ivan Pols in Advertising, Diamond Shreddies, Interactive, Kraft, Marketing, Ogilvy Toronto Brands, Post Cereals, Shreddies, Viral.
Tags: candid camera, cereal, focus groups, opinion, research, research groups
The people in these films are real people, except for the moderator who is Toronto based improv comedian, Kerry Griffin.
See the rest of the Diamond Shreddies campaign here.