Dove Onslaught January 28, 2008Posted by Ivan Pols in Advertising, Dove, Self Esteem Fund, Unilever, Viral.
Tags: Dove, Evolution, film, movie, onslaught, Viral
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The follow up to “Evolution”, “Onslaught” was conceived at the same time but took many months to execute. Posted online in October, it was named in Time and Newsweek’s year end top 10 ads, and was number one in USA Today’s reader poll. Also named the top Canadian ad of 2007 in the Toronto Star. It sparked a ton of debate and made news worldwide.