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Castrol May 16, 2006

Posted by Jason Theodor (jted) in Advertising, Awards, Castrol, Posters.
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Syntec is a product that delivers more horsepower. Hey, tuners and racers want more horsepower. Perfect fit. But how do you reach an audience like that? You cover racetracks with posters that use in-your-face language born from the pits, racecar tracks and garages. Thankfully, Ogilvy keeps a racecar driver/writer on staff for just such emergencies.

castrol 1

castrol 2

London International Awards