Diamond Shreddies Research January 28, 2008
Posted by Ivan Pols in Advertising, Diamond Shreddies, Interactive, Kraft, Marketing, Ogilvy Toronto Brands, Post Cereals, Shreddies, Viral.Tags: candid camera, cereal, focus groups, opinion, research, research groups
8 comments
The people in these films are real people, except for the moderator who is Toronto based improv comedian, Kerry Griffin.
Diamond Shreddies – Comparisons
See the rest of the Diamond Shreddies campaign here.
Diamond Shreddies July 12, 2007
Posted by Ivan Pols in Advertising, Diamond Shreddies, Interactive, Kraft, Marketing, Newspaper, Ogilvy Toronto Brands, Post Cereals, Print, Shreddies, TV, Viral, Website.21 comments
The Brief: Make people think of Shreddies again.
Diamond Shreddies – Factory
See the rest of the campaign after the jump.
Bee Boy March 28, 2007
Posted by Ivan Pols in Advertising, Bee Boy, Honeycomb, Interactive, Kraft, Marketing, Ogilvy Toronto Brands, TV, Viral, Website.14 comments
Our intern pitched this idea to us for Honeycomb Cereal: “Boy raised by bees.” That’s all he had to say. We were in. Check out the website: beeboy.org. Designed by world renowned bee researcher Barbara Somerville’s “tech savvy” brother-in-law.
Meanwhile... 