Honeycomb – Bee Boy May 18, 2008
Posted by Ivan Pols in Advertising, Bee Boy, Honeycomb, Kraft, Ogilvy Toronto Brands, Post Cereals, Viral.Tags: beeboy bee honeycomb, cereal
15 comments
We met the boy raised by bees about a year ago. In the latest work Bernhard is starting to experience a more human lifestyle. But clearly you can’t take the bee out of the bee boy.
See the rest of the campaign after the break. (more…)
Bee Boy March 28, 2007
Posted by Ivan Pols in Advertising, Bee Boy, Honeycomb, Interactive, Kraft, Marketing, Ogilvy Toronto Brands, TV, Viral, Website.14 comments
Our intern pitched this idea to us for Honeycomb Cereal: “Boy raised by bees.” That’s all he had to say. We were in. Check out the website: beeboy.org. Designed by world renowned bee researcher Barbara Somerville’s “tech savvy” brother-in-law.
Meanwhile... 
