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Evolution Wins Two Grand Prix At Cannes June 28, 2007

Posted by Ivan Pols in Advertising, Awards, Dove, Evolution, Marketing, Newspaper, Ogilvy Toronto Brands, Self Esteem Fund, TV, Viral, Website.
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Evolution Wins Two Grand Prix At Cannes

It doesn’t get any bigger than this: Evolution won an unprecedented two Grand Prix at Cannes last week, both Cyber and Film.

“We had 12 excellent candidates to choose from. The one that resonated the most, that we thought had the most power, was Dove ‘Evolution.’ So we decided to reward the biggest idea we saw,” said Cannes jury president Bob Scarpelli.

Tim, Mike, Janet and Nancy were at Cannes with Unilever client Mark Wakefield. All report it was the experience of a lifetime. Check out some of the coverage of this history-making win.

Ad Age
Ad Critic
Ad Week
‘boards
Advertolog (& Bob Garfield’s Prediction)
Creative Review
The Star
Globe Investor

Score two for the good guys.

Photograph by Stefani Kouverianos

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Dove – Evolution October 11, 2006

Posted by Ivan Pols in Advertising, Awards, Dove, Marketing, Model, Ogilvy Toronto Brands, Retouch, Self Esteem Fund, Viral.
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Dove - Evolution Player

Who knew when we first posted this that it would become the hottest viral in the world within days. Evolution has redefined success, certainly for Unilever, topping their previously most successful spot, Little Girls (also done by Ogilvy Toronto) by miles. Ad Age just named Dove Global Campaign of the Year. The new Marketing magazine asks “Is this the most successful Canadian ad ever?” With over 150 million U.S. dollars worth of free media exposure through millions of hits on YouTube and every talk show in North America and Europe singing its praises, our Unilever clients say this piece has to have the highest ROI in the history of advertising.

See the high resolution movie and an interactive “before and after” at campaignforrealbeauty.ca

See the “making of” Evolution at ihaveanidea.org.


Awards

Cannes 54th Advertising Festival – Film Grand Prix
Cannes 54th Advertising Festival – Cyber Grand Prix

Marketing Awards 2007 Gold & Best of Show
Globe & Mail 2006 Best Ad of the Year
‘boards magazine #1 Most Watched Ad of the Year 2006
bestadsontv.com Global Silver Winner for October 2006
Bob Garfield’s #2 ad of the year 2006


News

Evolution Wins Two Grand Prix At Cannes

It doesn’t get any bigger than this: Evolution won an unprecedented two Grand Prix at Cannes last week, both Cyber and Film.

“We had 12 excellent candidates to choose from. The one that resonated the most, that we thought had the most power, was Dove ‘Evolution.’ So we decided to reward the biggest idea we saw,” said Cannes jury president Bob Scarpelli.Tim, Mike, Janet and Nancy were at Cannes with Unilever client Mark Wakefield. All report it was the experience of a lifetime. Check out some of the coverage of this history-making win.

Ad Age
Ad Critic
Ad Week
‘boards
Advertolog (& Bob Garfield’s Prediction)
Creative Review
The Star
Globe Investor

Score two for the good guys.

Photograph by Stefani Kouverianos

Dove – Daughters October 2, 2006

Posted by Ivan Pols in Advertising, Awards, Dove, Marketing, Self Esteem Fund, TV, Viral.
1 comment so far

Dove - Daughters Player

A fascinating little window into the sad reality of the image culture and the individuals who are most effected by it.

Update: Although overshadowed by Evolution (made at the same time), Daughters is also a big viral success in its own right. It inspired a documentary that’s currently in development.

Click here to see the high res video at campaignforrealbeauty.ca

Becel May 31, 2006

Posted by Jason Theodor (jted) in Advertising, Awards, Becel, TV, Viral.
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Broken Escalator (tv)

Becel - Escalator Player

Written and directed by the art director. Debuted on Ad Critic’s homepage, hung around in the top 20 for awhile. The critics have been kind. Juries like it, too. The Globe and Mail named it the third most popular ad in Canada for 2006 (Evolution was #1).
No time, no money, no research. The magic formula.

Broken Escalator (viral)

Becel - Escalator Viral Player

Loooonger than the tv. Is that better? Is that boring? Critics are split on that one. We know for sure it worked; the contest was a huge success with close to 350,000 hits to the site. Many ad blogs have named it one of the best virals of the year.

Becel has been one of the most successful brands in Canada and we’re proud we’ve been a part of that. Unilever has recently decided to align the brand globally with BBH. That Ride for Heart billboard with the heart in the classified ad was done by BBH, in their debut effort.

Awards
Clio Awards
Advertising and Design Club of Canada
Shark Awards (Ireland) Global Silver
Globe & Mail 2006 3rd Best Ad of the Year

Dove – International Women’s Day Newspaper Insert May 23, 2006

Posted by Jason Theodor (jted) in Advertising, Awards, Dove, Newspaper.
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Instead of doing ads to celebrate International Women’s Day we invited students from the Calgary Girls’ School to write open letters to magazine editors, fashion models, cosmetic surgeons and Hollywood producers expressing their feelings about how women are portrayed in the media. They are not amused.

IWW-3

IWW-7

IWW-9

Awards
Extra Awards

Dove – “Little Girls” May 16, 2006

Posted by Jason Theodor (jted) in Advertising, Awards, Dove, Marketing, TV, Viral.
4 comments

Little Girls

Dove - Little Girls Player

Are we Canadian, or what? Once the U.S. ran it on the Superbowl, we knew it was good. One of the most memorable of all the memorable Dove ads we’ve done. Picked up around the globe, with oceans of ink to go with it. The biggest surprise of all: cynical awards juries are moved to give a sweet and sensitive spot some credit.

Ogilvy Toronto is one of 5 Ogilvy offices that work on the Dove campaignforrealbeauty. That translates to a lot of frequent flier points, and a nice warm feeling we’re changing the world one little girl at a time. The global campaign won the Grand Effie last week.

Awards
Named one of Adweek’s top ads of 2006
Marketing Awards
Ad Age Superbowl ads top 10 list 2006

Castrol May 16, 2006

Posted by Jason Theodor (jted) in Advertising, Awards, Castrol, Posters.
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Syntec is a product that delivers more horsepower. Hey, tuners and racers want more horsepower. Perfect fit. But how do you reach an audience like that? You cover racetracks with posters that use in-your-face language born from the pits, racecar tracks and garages. Thankfully, Ogilvy keeps a racecar driver/writer on staff for just such emergencies.

castrol 1

castrol 2

Awards
London International Awards

World of Comedy May 16, 2006

Posted by Jason Theodor (jted) in Advertising, Awards, Postcards, Posters, World of Comedy.
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If you can’t do funny for the World of Comedy Film Festival, you should find another job.

WOC - Jumper

WOC - Electric Chair

WOC - Pies

Volunteers ran all over Toronto to put these decals on revolving doors. That’s our CEO behind the pie. If there was audio you’d hear security yelling at us to get the hell out of the building.

Awards
Advertising and Design Club of Canada
London International Awards
Cannes

Hot Wheels May 16, 2006

Posted by Jason Theodor (jted) in Advertising, Awards, Hot Wheels, Posters, Print, Truck Designs.
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When you have Hot Wheels, the world is your racetrack. (And careful, they’re faster than ever…)

Hot Wheels - Belt

Hot Wheels - Dog

Door Stop

Hot Wheels - Fishbowl

Hot Wheels - Shoes

Hot Wheels - Belt long

Hot Wheels - Fishbowl long

Hot Wheels - Truck

Awards
Marketing Awards 2007 Silver
Archive
Applied Arts
Advertising and Design Club of Canada
London International Awards