Honeycomb – Bee Boy May 18, 2008
Posted by Ivan Pols in Advertising, Bee Boy, Honeycomb, Kraft, Ogilvy Toronto Brands, Post Cereals, Viral.Tags: beeboy bee honeycomb, cereal
15 comments
We met the boy raised by bees about a year ago. In the latest work Bernhard is starting to experience a more human lifestyle. But clearly you can’t take the bee out of the bee boy.
See the rest of the campaign after the break. (more…)
Dove Onslaught January 28, 2008
Posted by Ivan Pols in Advertising, Dove, Self Esteem Fund, Unilever, Viral.Tags: Dove, Evolution, film, movie, onslaught, Viral
1 comment so far
The follow up to “Evolution”, “Onslaught” was conceived at the same time but took many months to execute. Posted online in October, it was named in Time and Newsweek’s year end top 10 ads, and was number one in USA Today’s reader poll. Also named the top Canadian ad of 2007 in the Toronto Star. It sparked a ton of debate and made news worldwide.
Diamond Shreddies Research January 28, 2008
Posted by Ivan Pols in Advertising, Diamond Shreddies, Interactive, Kraft, Marketing, Ogilvy Toronto Brands, Post Cereals, Shreddies, Viral.Tags: candid camera, cereal, focus groups, opinion, research, research groups
8 comments
The people in these films are real people, except for the moderator who is Toronto based improv comedian, Kerry Griffin.
Diamond Shreddies – Comparisons
See the rest of the Diamond Shreddies campaign here.
Diamond Shreddies July 12, 2007
Posted by Ivan Pols in Advertising, Diamond Shreddies, Interactive, Kraft, Marketing, Newspaper, Ogilvy Toronto Brands, Post Cereals, Print, Shreddies, TV, Viral, Website.21 comments
The Brief: Make people think of Shreddies again.
Diamond Shreddies – Factory
See the rest of the campaign after the jump.
Evolution Wins Two Grand Prix At Cannes June 28, 2007
Posted by Ivan Pols in Advertising, Awards, Dove, Evolution, Marketing, Newspaper, Ogilvy Toronto Brands, Self Esteem Fund, TV, Viral, Website.1 comment so far
It doesn’t get any bigger than this: Evolution won an unprecedented two Grand Prix at Cannes last week, both Cyber and Film.
“We had 12 excellent candidates to choose from. The one that resonated the most, that we thought had the most power, was Dove ‘Evolution.’ So we decided to reward the biggest idea we saw,” said Cannes jury president Bob Scarpelli.
Tim, Mike, Janet and Nancy were at Cannes with Unilever client Mark Wakefield. All report it was the experience of a lifetime. Check out some of the coverage of this history-making win.
Ad Age
Ad Critic
Ad Week
‘boards
Advertolog (& Bob Garfield’s Prediction)
Creative Review
The Star
Globe Investor
Score two for the good guys.
Photograph by Stefani Kouverianos
Bee Boy March 28, 2007
Posted by Ivan Pols in Advertising, Bee Boy, Honeycomb, Interactive, Kraft, Marketing, Ogilvy Toronto Brands, TV, Viral, Website.14 comments
Our intern pitched this idea to us for Honeycomb Cereal: “Boy raised by bees.” That’s all he had to say. We were in. Check out the website: beeboy.org. Designed by world renowned bee researcher Barbara Somerville’s “tech savvy” brother-in-law.
Dove – Evolution October 11, 2006
Posted by Ivan Pols in Advertising, Awards, Dove, Marketing, Model, Ogilvy Toronto Brands, Retouch, Self Esteem Fund, Viral.13 comments
Who knew when we first posted this that it would become the hottest viral in the world within days. Evolution has redefined success, certainly for Unilever, topping their previously most successful spot, Little Girls (also done by Ogilvy Toronto) by miles. Ad Age just named Dove Global Campaign of the Year. The new Marketing magazine asks “Is this the most successful Canadian ad ever?” With over 150 million U.S. dollars worth of free media exposure through millions of hits on YouTube and every talk show in North America and Europe singing its praises, our Unilever clients say this piece has to have the highest ROI in the history of advertising.
See the high resolution movie and an interactive “before and after” at campaignforrealbeauty.ca
See the “making of” Evolution at ihaveanidea.org.
Awards
Cannes 54th Advertising Festival – Film Grand Prix
Cannes 54th Advertising Festival – Cyber Grand Prix
Marketing Awards 2007 Gold & Best of Show
Globe & Mail 2006 Best Ad of the Year
‘boards magazine #1 Most Watched Ad of the Year 2006
bestadsontv.com Global Silver Winner for October 2006
Bob Garfield’s #2 ad of the year 2006
News
It doesn’t get any bigger than this: Evolution won an unprecedented two Grand Prix at Cannes last week, both Cyber and Film.
“We had 12 excellent candidates to choose from. The one that resonated the most, that we thought had the most power, was Dove ‘Evolution.’ So we decided to reward the biggest idea we saw,” said Cannes jury president Bob Scarpelli.Tim, Mike, Janet and Nancy were at Cannes with Unilever client Mark Wakefield. All report it was the experience of a lifetime. Check out some of the coverage of this history-making win.
Ad Age
Ad Critic
Ad Week
‘boards
Advertolog (& Bob Garfield’s Prediction)
Creative Review
The Star
Globe Investor
Score two for the good guys.
Photograph by Stefani Kouverianos
Dove – Daughters October 2, 2006
Posted by Ivan Pols in Advertising, Awards, Dove, Marketing, Self Esteem Fund, TV, Viral.1 comment so far
A fascinating little window into the sad reality of the image culture and the individuals who are most effected by it.
Update: Although overshadowed by Evolution (made at the same time), Daughters is also a big viral success in its own right. It inspired a documentary that’s currently in development.
Click here to see the high res video at campaignforrealbeauty.ca
Becel May 31, 2006
Posted by Jason Theodor (jted) in Advertising, Awards, Becel, TV, Viral.add a comment
Broken Escalator (tv)
Written and directed by the art director. Debuted on Ad Critic’s homepage, hung around in the top 20 for awhile. The critics have been kind. Juries like it, too. The Globe and Mail named it the third most popular ad in Canada for 2006 (Evolution was #1).
No time, no money, no research. The magic formula.
Broken Escalator (viral)
Loooonger than the tv. Is that better? Is that boring? Critics are split on that one. We know for sure it worked; the contest was a huge success with close to 350,000 hits to the site. Many ad blogs have named it one of the best virals of the year.
Becel has been one of the most successful brands in Canada and we’re proud we’ve been a part of that. Unilever has recently decided to align the brand globally with BBH. That Ride for Heart billboard with the heart in the classified ad was done by BBH, in their debut effort.
Awards
Clio Awards
Advertising and Design Club of Canada
Shark Awards (Ireland) Global Silver
Globe & Mail 2006 3rd Best Ad of the Year
Meanwhile... 
Diamond Shreddies Combo Pack October 3, 2008
Posted by Ivan Pols in Advertising, Diamond Shreddies, Marketing, Ogilvy Toronto Brands, Post Cereals, Shreddies, Viral.Tags: combo pack, comments, Diamond Shreddies, president, public, response, vote
2 comments
Time for more goofiness from Diamond Shreddies. A giant pile of consumer calls and letters lead to the next obvious idea: a response to some of those people, and the introduction of the new Combo Pack. 50 % diamonds, 50% squares, or 32% diamonds, 68% squares, or however it works out when you pour it. Yes it’s on shelves now for a limited time. The “president” of Diamond Shreddies appeared first in the launch spot in the Shreddies factory, after the mishap. “Shreddies are supposed to be square.” In the new videos, found on diamondshreddies.com, he fields consumer anger/confusion with the kind of calm and intelligence you’d expect from the president of Diamond Shreddies.
Diamond Shreddies – Combo Pack
Diamond Shreddies – Baffles
Diamond Shreddies – Don’t Treat Me As A Fool
Combo Pack – Packaging Design
DiamondShreddies.com