What if we gave away the tv budget?

The 360 campaign that’s about optimism and doing good launched with surprises for Toronto subway riders: free tokens, free coffee, free Macleans magazines (the good news/bad news page got more good news from Maxwell House), a free concert (Chantal Kreviazuk sang at a grand piano outside the subway, busking for Habitat for Humanity) and these tv spots that cost a song. Viewers can nominate deserving causes that may receive some of the $200,000+ that was left over from the budget at brewsomegood.ca.

Maxwell House - Invitation

Maxwell House - Guide Dogs

Maxwell House - Music School

We met the boy raised by bees about a year ago. In the latest work Bernhard is starting to experience a more human lifestyle. But clearly you can’t take the bee out of the bee boy.

Honeycomb - Pheromones

Honeycomb - Halloween

Honeycomb - Haircut

See the rest of the campaign after the break. (more…)

Sad but true, the Ontario government needs to remind hospital workers to wash their hands. This is a moment for levity if there ever was one.

Just wash your hands posters

See the rest of the campaign.
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Fresh Spring fashions arriving daily via Winners’ patented shipping system.

Winners - Spring Meadow

The follow up to “Evolution”, “Onslaught” was conceived at the same time but took many months to execute. Posted online in October, it was named in Time and Newsweek’s year end top 10 ads, and was number one in USA Today’s reader poll. Also named the top Canadian ad of 2007 in the Toronto Star. It sparked a ton of debate and made news worldwide.

Dove - Onslaught

The people in these films are real people, except for the moderator who is Toronto based improv comedian, Kerry Griffin.

Diamond Shreddies - Comparisons

Diamond Shreddies - Ratings

Diamond Shreddies - Benjamin

See the rest of the Diamond Shreddies campaign here.

When you see the Health Check symbol, you know you’re eating healthy. And nobody wants you to eat healthy more than the dietitians at the Heart & Stroke Foundation.

Play Health Check

Just as Winners never tires of bringing you fresh goods every day, we never tire of roaming the earth to report on the myriad ways this great feat is accomplished. Here’s a few more updates: from the North Pole, a mineshaft, and the (as yet) undisclosed location of the Fountain of Youth.

Winners - Arctic Explorers

Winners - Mine

Winners - Fountain of Youth

One of Winners’ best kept secrets is that they have fresh items arriving daily. But now that our Freshness campaign has hit the airwaves, the word is out. Along the way, we reveal another long-kept Winners secret: Where do they get all those fabulous brand name and designer goods for so little?

Winners - Fall Harvest

Winners - The Running of the Boots

Winners - Wool Farm

The Brief: Make people think of Shreddies again.

Diamond Shreddies - Factory

See the rest of the campaign after the jump.

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