Dove – Body & Soul April 2, 2009
Posted by Ivan Pols in Advertising, Dove, Ogilvy Toronto Brands, Unilever.add a comment
Dove – Waking Up Hannah April 2, 2009
Posted by Ivan Pols in Digital, Dove, Ogilvy Toronto Brands, Website.add a comment
Winners – Island April 1, 2009
Posted by Ivan Pols in Advertising, TV, Winners.Tags: barbados, catamaran, fashion, grenadines, island, models, spring, Winners
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Winners travel to the ends of the earth to find fresh Spring fashions.
Maxwell House – Brew Some Good May 21, 2008
Posted by Ivan Pols in Advertising, Kraft, Marketing, Maxwell House, Ogilvy Toronto Brands, TV.Tags: brew some good, canada, chairity, coffee, guide dogs, maxwellhouse, montreal, music school, regent park
12 comments
What if we gave away the tv budget?
The 360 campaign that’s about optimism and doing good launched with surprises for Toronto subway riders: free tokens, free coffee, free Macleans magazines (the good news/bad news page got more good news from Maxwell House), a free concert (Chantal Kreviazuk sang at a grand piano outside the subway, busking for Habitat for Humanity) and these tv spots that cost a song. Viewers can nominate deserving causes that may receive some of the $200,000+ that was left over from the budget at brewsomegood.ca.
Honeycomb – Bee Boy May 18, 2008
Posted by Ivan Pols in Advertising, Bee Boy, Honeycomb, Kraft, Ogilvy Toronto Brands, Post Cereals, Viral.Tags: beeboy bee honeycomb, cereal
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We met the boy raised by bees about a year ago. In the latest work Bernhard is starting to experience a more human lifestyle. But clearly you can’t take the bee out of the bee boy.
See the rest of the campaign after the break. (more…)
Ontario Health May 18, 2008
Posted by Ivan Pols in Advertising, Ogilvy Toronto Brands, Ontario Health, Posters.Tags: ontario health posters
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Sad but true, the Ontario government needs to remind hospital workers to wash their hands. This is a moment for levity if there ever was one.
Just wash your hands posters
See the rest of the campaign.
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Winners – Spring Meadow March 10, 2008
Posted by Ivan Pols in Advertising, Marketing, TV, Winners.Tags: balloons, beauty, canada, fashion, meadow, models, ogilvy, shipping system, spring, toronto, Winners
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Fresh Spring fashions arriving daily via Winners’ patented shipping system.
Dove Onslaught January 28, 2008
Posted by Ivan Pols in Advertising, Dove, Self Esteem Fund, Unilever, Viral.Tags: Dove, Evolution, film, movie, onslaught, Viral
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The follow up to “Evolution”, “Onslaught” was conceived at the same time but took many months to execute. Posted online in October, it was named in Time and Newsweek’s year end top 10 ads, and was number one in USA Today’s reader poll. Also named the top Canadian ad of 2007 in the Toronto Star. It sparked a ton of debate and made news worldwide.
Diamond Shreddies Research January 28, 2008
Posted by Ivan Pols in Advertising, Diamond Shreddies, Interactive, Kraft, Marketing, Ogilvy Toronto Brands, Post Cereals, Shreddies, Viral.Tags: candid camera, cereal, focus groups, opinion, research, research groups
8 comments
The people in these films are real people, except for the moderator who is Toronto based improv comedian, Kerry Griffin.
Diamond Shreddies – Comparisons
See the rest of the Diamond Shreddies campaign here.
Meanwhile... 
Diamond Shreddies Combo Pack October 3, 2008
Posted by Ivan Pols in Advertising, Diamond Shreddies, Marketing, Ogilvy Toronto Brands, Post Cereals, Shreddies, Viral.Tags: combo pack, comments, Diamond Shreddies, president, public, response, vote
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Time for more goofiness from Diamond Shreddies. A giant pile of consumer calls and letters lead to the next obvious idea: a response to some of those people, and the introduction of the new Combo Pack. 50 % diamonds, 50% squares, or 32% diamonds, 68% squares, or however it works out when you pour it. Yes it’s on shelves now for a limited time. The “president” of Diamond Shreddies appeared first in the launch spot in the Shreddies factory, after the mishap. “Shreddies are supposed to be square.” In the new videos, found on diamondshreddies.com, he fields consumer anger/confusion with the kind of calm and intelligence you’d expect from the president of Diamond Shreddies.
Diamond Shreddies – Combo Pack
Diamond Shreddies – Baffles
Diamond Shreddies – Don’t Treat Me As A Fool
Combo Pack – Packaging Design
DiamondShreddies.com